EMSB Wellness Contest: Upload Your Special Moments and Be Eligible for Prizes !

campaign image kids running
Montreal - Tuesday, May 18, 2021

As an incredibly challenging school year slowly comes to an end, the EMSB is planning to celebrate the resilience of our students, staff and families in a fun and unique way. Partnering with The Directors Showband and their team of professional videographers, The Directors will craft an original song that will celebrate wellness, resilience and perseverance. Accompanying the song will be a professionally shot and edited music video starring our students, staff and families. From a family birthday to children playing the park, the EMSB is asking our community to upload their special moments to: until May 31.

Beginning on June 1, the public will then be able to vote on their favourite videos for inclusion in the music video. Capping off the campaign will be a special video launch on the first day of school where The Directors will perform the song live in a school yard.

What makes you smile? What makes your kids laugh?

In a time when we have been challenged more than ever, EMSB wants to challenge you once more to #ShareTheLove and unite with us as #OneCommunity
Whether happiness is your children playing outside with friends, sharing a family meal around the dinner table or simply hanging around the house, we want to see those moments!

How it works:

  1. Upload a 30-second horizontal video to YouTube.
  2. Fill out the entry form at & don’t forget to include your YouTube URL link by May 31, 2021 at midnight.
  3. Share your entry with family and friends.
    From June 1 to June 14, the public will vote on their favourite videos.
  4. Based on the public’s vote, five grand-prize winners will be chosen to be featured in an all original song and music video created by The Directors Showband.

*** Additional bonus prizes will be added along the way for creativity!